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World of Graševina – Creation of documentation and promotional productions

The World of Graševina should become a regional brand of a wine tourism destination that unites the vineyards of Požega-Slavonia County. The centre of this wine destination consists of three different visitor infrastructures and attractions, located in Kutjevo (House of Graševina), Pakrac (Spahija Cellar) and Pleternica (Museum of Bećarac).

The following deliverables were created through project assignments:

  1. Brand strategy for the World of Graševina, Museum of Bećarac and Spahija Cellar
  2. Books of visual identity standards for the World of Graševina, Museum of Bećarac and Spahija Cellar
  3. Conceptual and implementation solution of the signalling system for the World of Graševina
  4. Study of souvenirs development for the World of Graševina, Museum of Bećarac and Spahija Cellar
  5. Marketing Plan for the World of Graševina

The second project assignment was to create promotional productions which were divided into four categories:

  1. visual content (production of photographs and illustrations)
  2. textual content (creating text for printed productions)
  3. printed products (maps, leaflets, flyers, billboards)
  4. IT and multimedia production (production of web page and mobile application for the World of Graševina)

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